5 Things That Will Set Your Website Apart From Your Competition

In today’s economy, if you want the business, you just have to stand out, no exceptions. This concept also carries over to your web site as well. Throwing up a few nice looking pages just doesn’t cut it anymore. If you want your web site to stand out and be noticed, you have to really make sure it implements a well planned Internet Business Strategy. A well planned strategy will increase your chances of exposure on your web site.         1) Who is your target audience? This isn’t just the generic term like “my target audience is people with money to spend”, but who is your target audience really? What are their likes and dislikes? What kind of words and phrases are their “hot buttons”? What are their fears, and what kinds of problems do they have? What services to they require in addition to yours? Knowing the answers to these questions will take you a long way towards designing a web site that connects with your target market. 2) What makes you different than anyone else in your field? You are a unique individual and have your own special way of serving your clients. Why would someone want to do business with you instead of your competition? Remember, people buy experiences along with the product or service. What is unique about your customer’s experiences with you? Can you articulate that? If not, you need to be able to do this because you will need to put this on your website.     How do you want people to find your website on the Internet? This...

The Psychology behind Choosing the Right Colors for Your Website

The Psychology behind Choosing the Right Colors for Your Website Did you know that simply changing the color of your copy can change your conversions and sales? It’s true. Color has the power to affect our emotions. This means choosing the colors for your website is not a black-and-white decision.         Matching Your Niche to the Right Color     You want your website to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it’s a website about love and romance you might use red or purple colors on the site. Take a look at these popular colors and the emotions they evoke: Here is a list of some of the common colors and what type of psychological emotion they invoke in people: * RED – Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It’s often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors. * BLUE – Blue often represents calmness. It is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity, and cleanliness. * GREEN – Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.       * ORANGE – Orange often represents or evokes creativity, celebration and fun. * PURPLE – Purple stands for passion. It’s also commonly used to represent royalty, luxury and...

RSS Feeds – How to Incorporate Them into Your Website

RSS Feeds – How to Incorporate Them into Your Website   If you own a website you are likely looking for any advantage over your competition. RSS feeds may be the advantage you’re looking for. Here’s how to incorporate them into your website. What Is an RSS Feed? An RSS feed is simply a type of program that publishes any updates on your website. RSS stands for Really Simple Syndication. It’s a type of feed format.     Benefit of RSS Feeds The primary benefit of an RSS Feed is that your customers and prospects are instantly notified whenever you publish new content. You’ll stay front of mind with your customers. They receive the benefit of having your information delivered to their email inbox or reader. You can deliver the following information to your subscribers, clients and prospects: * Blogs posts * Published articles and content * Forum posts and activity * Scheduled events * News * Special promotions, coupons and offers A simple RSS feed can help you connect with your customers and prospects on regular basis. It helps you build a community and keep them informed and connected.     You can also use an RSS Feed to provide information about your industry from other websites. For example, if you’re a website that focuses on a financial investing niche, it might provide value to your visitors to see an RSS feed that’s focused on the latest financial news. The information is presented right on your website for all visitors to benefit from. Adding an RSS Feed to Your Website The process of adding RSS to your website...

Website versus Blog – Or Do I Need Both?

Website versus Blog – Or Do I Need Both? Creating a website for a new business? If so, you may be wondering which is the best choice – website or blog. The answer isn’t as difficult as you may think. Here’s how to make the right choice for you and your business goals.     #1 Business model and purpose Yes, both websites and blogs, particularly a WordPress blog, can support just about any type of business model. WordPress developers have created plug-ins that can turn any WordPress blog into an e-commerce site, a membership site and more.     However, these plug-ins and add-ons can be more of a hassle than it’s worth. And finding the right plug-in may be a trial and error process. If your business model relies on the publishing of timely information, then a blog is likely better. However, if your business is meant to sell a product or service, then a website may be a better choice. #2 Maintenance and time How much time do you have to devote to the upkeep and maintenance of your business? A blog still relies on consistently publishing content. Despite contrary “rules” about blogging, you don’t have to blog every day or several times a day. However, people who subscribe to blogs do expect regular installments of new content. You can schedule your posts. However, it does require a bit more maintenance on your end. A website can be left alone for a month or two without any issues.     #3 Personality and ease of use Some of your decision will be based on your personality....

Why Landing Pages Are Critical to Your Success

Why Landing Pages Are Critical to Your Success   If your website goals are falling flat, you may want to take a look at your landing page. Your landing page is the home page for your website. It’s the page most people “land” on when they come to your website. From your landing page a visitor can take a number of actions.     They can leave your site – not a desirable action! They can click on a page or link within your site and dig deeper. They can take action and fill out a form, or click to make a purchase. Ultimately your landing page is a decision-making page. This means it’s critical to your success. Is Your Landing Page Captivating? Does your landing page capture attention? Ideally it will have a compelling headline followed by keyword-targeted content that supports the purpose of the landing page. Additionally, your landing page shouldn’t be distracting. Everything on that page needs to support the purpose of the page. What’s the Purpose of Your Landing Page? Different landing pages have different purposes. If you have a theme-based website for example, then your page’s purpose may be to motivate visitors to dig deeper. You want them to get to the pages where your affiliate and PPC links are so you can earn money. You may want visitors to sign up for your opt-in form. If so, then make sure that’s the action your landing page copy and graphics support. If your landing page is designed to motivate a sale, then you want the page to sell a product or a service. Everything...